WhatsApp

For most Nigerian businesses WhatsApp is not one channel among many — it is where the sale actually closes. This category covers how to use it as a growth tool instead of just an inbox. We look at WhatsApp Channels and how they differ from Status and groups, at catalogues and quick replies in the Business app, at broadcast lists that do not get you reported, and at the click-to-chat links that turn an Instagram bio or a TikTok comment into a conversation. You will also find guidance on response times, on structuring a Status sequence that people actually watch to the end, and on keeping a customer list organised without expensive software. We are direct about the risks too: what gets a number restricted, and why bought contacts are worth nothing here. Where our services support a WhatsApp-led funnel, we explain the role they play. Written for Nigerian retailers, service providers and creators selling directly to customers.